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|drive| was asked to update elements of Big Ten Network’s in-game package. To keep the feel of BTN’s current package but bring the overall look up to date was a challenge |drive| was prepared for and tackled head-on. The concepts below illustrate some of our process and the final result was built to ripple through all the BTN teams, sports, and colors.


CONCEPT SKETCHES



TITLING SYSTEM

 



FINAL PACKAGE

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