In 2015, |drive| took a swing at designing the graphic package for the FOX Sports’ broadcast of the 115th U.S. Open and subsequent USGA broadcasts. The main focus was to attract a new and younger audience, while preserving the class and prestige of the USGA brand. Ultimately, |drive| designed a multi-tiered logo system and graphics package that both reflects the values of the USGA and the progressive mindset of FOX Sports.
Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Our role included overall show branding, logo design, live-action direction, design & animation of motion graphics/effects and set design consultation. Inspired by Colin’s bold decision to change networks & coasts, the signature language of “The Herd” takes over the landscape signifying Colin’s total immersion into LA.
“The show addresses the tone and intention of the brief in a ‘FOX’ way. Totally on brand.”
– Gary Hartley, Executive Vice President/Creative Director, FOX Sports Media Group