FOX Sports USGA 2015


In 2015, |drive| took a swing at designing the graphic package for the FOX Sports’ broadcast of the 115th U.S. Open and subsequent USGA broadcasts. The main focus was to attract a new and younger audience, while preserving the class and prestige of the USGA brand. Ultimately, |drive| designed a multi-tiered logo system and graphics package that both reflects the values of the USGA and the progressive mindset of FOX Sports.


Concept Sketches



Final Package


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THE HERD with Colin Cowherd Show Package


Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Our role included overall show branding, logo design, live-action direction, design & animation of motion graphics/effects and set design consultation. Inspired by Colin’s bold decision to change networks & coasts, the signature language of “The Herd” takes over the landscape signifying Colin’s total immersion into LA.

“The show addresses the tone and intention of the brief in a ‘FOX’ way. Totally on brand.”
– Gary Hartley, Executive Vice President/Creative Director, FOX Sports Media Group



Concept:Los Angeles




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Graphic System




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Photo Shoot Direction



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Set Design



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