Showtime Championship Boxing has had a long run at being at the forefront of the biggest & best boxing match-ups in the industry. |drive| was delighted to be selected by Showtime Sports to re-launch their insert & scoring systems in order to bring a more consistent & bold presentation of their high profile events. The package consisted of a full platform of elements which are anchored by a re-designed & streamlined score bar. Our approach advanced the on-air presentation & conveys the premium product that the Showtime audience has grown accustomed too.

NFL Network Insert System

In 2015 NFL Network approached |drive| to update their entire network’s insert system. Working closely with the client and building on the NFL brand, the result is a slim and sleek system that expresses the tough and bold nature of the NFL and lets the information move to the forefront.


Fox Sports Insert & Scoring System

In August of 2013 FOX SPORTS launched it’s new 24 hour network, FOX SPORTS 1 with it’s flagship show FS LIVE. For this historic launch, |drivedefined the look & feel of the new network with a bright & bold approach that separated FOX SPORTS from the competition. Not only did we design the show logo & design & animate the show graphics, but we also directed the design of the monitor & promotional graphics.

NBC Sports Insert & Scoring System

NBC Sports  called on |drive| to design and direct the update to their comprehensive info graphics system. The challenge was to not only reduce the weight & “noise” of the previous system, but it also was paramount to design a system that could expand for the largest of productions & contract to a smaller scale events.

MSG Insert System

In the spirit of immersing MSG viewers with their home teams, the insert concept threads a high contrast/team color system with distinct team logo form that becomes each team’s “Source Signature”. Team color, image, & typography, connect the viewer to their team’s tribal spirit.

Concept Sketches

Final Insert Package