Showtime Championship Boxing has had a long run at being at the forefront of the biggest & best boxing match-ups in the industry. |drive| was delighted to be selected by Showtime Sports to re-launch their insert & scoring systems in order to bring a more consistent & bold presentation of their high profile events. The package consisted of a full platform of elements which are anchored by a re-designed & streamlined score bar. Our approach advanced the on-air presentation & conveys the premium product that the Showtime audience has grown accustomed too.
In 2015 NFL Network approached |drive| to update their entire network’s insert system. Working closely with the client and building on the NFL brand, the result is a slim and sleek system that expresses the tough and bold nature of the NFL and lets the information move to the forefront.
In August of 2013 FOX SPORTS launched it’s new 24 hour network, FOX SPORTS 1 with it’s flagship show FS LIVE. For this historic launch, |drive| defined the look & feel of the new network with a bright & bold approach that separated FOX SPORTS from the competition. Not only did we design the show logo & design & animate the show graphics, but we also directed the design of the monitor & promotional graphics.
NBC Sports called on |drive| to design and direct the update to their comprehensive info graphics system. The challenge was to not only reduce the weight & “noise” of the previous system, but it also was paramount to design a system that could expand for the largest of productions & contract to a smaller scale events.
In the spirit of immersing MSG viewers with their home teams, the insert concept threads a high contrast/team color system with distinct team logo form that becomes each team’s “Source Signature”. Team color, image, & typography, connect the viewer to their team’s tribal spirit.
Final Insert Package
YES Network challenged |drive| to capitalize on its established brand identity and to evolve it into a cleaner, more efficient system. We created a solution that is not only unique & legible, but also flexible enough for expansion within the Vizrt platform.
PAC 12 Networks challenged |drive| to create an innovative and groundbreaking insert system that reflected the West Coast Character that is the foundation of the PAC-12 Conference.