Category Archives: logo design

007: Nightfire Logo Design

FOX UFC Fight Night Logo Design

Callaway Blackbird Logo Design

FOX USGA U.S. Open logo system design

TVN 24 commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source.

The Big Ten Network came to us to design a new mark, animation package, and set design to position them as a credible independent network that maintains an arm’s length relationship to the Big Ten Conference.

FOX Soccer challenged |drive| to refresh the look of their logo. With a re-focused on-air strategy, our goal was to emphasize the word FOX and re-establish the FOX Sports Attitude.

FUEL TV requested a tough, new brand that would fit within the FOX Sports family. Their use of bold block typography throughout their sports graphics led us to this solution.

FOX Sports Network commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source – FSN.

FOX Sports asked us to update their iconic logo. It needed to evoke the big, bold, innovative personality of FOX Sports while maintaining its signature elements – the oval and crosshairs. This new mark has become the foundation for all their regional networks and most of their international properties.