Hilly Brand Identity

When |drive| was contacted in 2015 by David Hill, the former FOX executive, to help him brand his new production company, Hilly, Inc., we were honored to get the nod. |drive| developed a comprehensive identity system including, stationery, environmental/office graphics, and an animated logo signature.

One of the unique aspects to the Hilly logo is the “boomerang” accent which dots the letter “i”. This subtle, yet appropriate, detail hints at Hill’s Australian heritage.


Stationery System & Environmental Graphics



Early Logo Sketches



Animated Signature Concepts


FOX Sports Live Logo Design

FOX Sports Live commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source – FSL.

FOX Sports Logo Design

FOX Sports asked us to update their iconic logo. It needed to evoke the big, bold, innovative personality of FOX Sports while maintaining its signature elements – the oval and crosshairs. This new mark has become the foundation for all their regional networks and most of their international properties.



FOX Sports Network Logo Design

FOX Sports Network commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source – FSN.

TVN 24 Logo Design

TVN 24 commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source.