Category Archives: logo design

When |drive| was contacted in 2015 by David Hill, the former FOX executive, to help him brand his new production company, Hilly, Inc., we were honored to get the nod. |drive| developed a comprehensive identity system including, stationery, environmental/office graphics, and an animated logo signature.

One of the unique aspects to the Hilly logo is the “boomerang” accent which dots the letter “i”. This subtle, yet appropriate, detail hints at Hill’s Australian heritage.

Stationery System & Environmental Graphics

Early Logo Sketches

Animated Signature Concepts

|drive| designed the Road to Russia logo and broadcast package for FOX’s lead-up to the 2018 World Cup in Russia.

SELECT SKETCHES

FINAL LOGO SYSTEM

ROAD TO RUSSIA PACKAGE

America’s Pregame Logo Design

FOX Sports Live commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source – FSL.

FOX Sports asked us to update their iconic logo. It needed to evoke the big, bold, innovative personality of FOX Sports while maintaining its signature elements – the oval and crosshairs. This new mark has become the foundation for all their regional networks and most of their international properties.

FOX Sports Network commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source – FSN.

FUEL TV requested a tough, new brand that would fit within the FOX Sports family. Their use of bold block typography throughout their sports graphics led us to this solution.

FOX Soccer challenged |drive| to refresh the look of their logo. With a re-focused on-air strategy, our goal was to emphasize the word FOX and re-establish the FOX Sports Attitude.

The Big Ten Network came to us to design a new mark, animation package, and set design to position them as a credible independent network that maintains an arm’s length relationship to the Big Ten Conference.

TVN 24 commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system that remained cohesive enough to communicate that all the channels come from one source.