Fox Sports 2018 FIFA World Cup Graphics Package
|drive| studio was given the task of creating a stunning and comprehensive identity package for the 2018 Men’s World Cup on FOX. The project included on-air graphics, topical promo, set design, augmented reality designs, set monitor and environmental print graphics.
|drive| teamed up with TROIKA once again – this time designing a system that focused on immersing MSG viewers with their home teams. Within the on-air identity system, we implemented a “Fan First” philosophy with a high contrast/team color editorial style that personified MSG’s “United We Watch” mantra. Amplified color, image, & typography connect the viewer to their team’s tribal spirit. In addition, distinct team logo forms become the “Source Signature” that intrinsically bonds the fans to their team.
“Source Signature” Logo Concept
Final Package Elements
The CNN Election graphics package was designed and produced in collaboration with Troika in order to provide CNN with a flexible set of graphics for their 2016 election coverage.
The USA 360 Shoot for the 2015 Women’s World Cup won an Emmy in 2016 for OUTSTANDING PRODUCTION DESIGN/ART DIRECTION. We are honored to have inspired the design of the centerpiece set: The America Room.
USA 360 Concept Origin
The America Room Environment
Photo shoot by FOX SPORTS Marketing group.