Category Archives: ar – vr – set design

Fox Sports 2018 FIFA World Cup Set Design

|drive| studio is very pleased to introduce the Moscow Studio design for Fox Sports! Our talented team at |drive| (In collaboration with JHD Group) directed the expansion of our on-air package into the overall concept, decor, detail, and experience of the studio environment. We also designed a system of innovative AR graphics to add more dimension to studio features.

KNBC called on |drive| to design, produce, & technically direct an integrated and day-parted graphics system. Our solution was customized to not only work in conjunction with KNBC’s current on-air identity, but it also expands from their package and allows flexibility throughout the news day.

Design

Augmented Reality Concepts

|drive| was given the task of designing the monitors for the FOX set in Canada.

MONITOR SYSTEM

|drive| designed the monitor system for UFC Tonight.

MONITOR SYSTEM

FOX called on |drive| to design a monitor package that complemented Colin Cowherd’s bold personality.

CONCEPT SKETCHES

FINAL PACKAGE

|drive| was tasked with designing the monitors for FOX’s Stage-B.

CONCEPT SKETCHES

SET EXPLORATION

FINAL PACKAGE

One stage, 4 shows, 180 monitors, a 300 inch touchscreen and 360 degrees views. Infinite possibilities. This called for a lot of creative thinking and a lot of math!