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Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Our role included overall show branding, logo design, live-action direction, design & animation of motion graphics/effects and set design consultation. Inspired by Colin’s bold decision to change networks & coasts, the signature language of “The Herd” takes over the landscape signifying Colin’s total immersion into LA.

“The show addresses the tone and intention of the brief in a ‘FOX’ way. Totally on brand.”
– Gary Hartley, Executive Vice President/Creative Director, FOX Sports Media Group



Concept:Los Angeles




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Graphic System




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Photo Shoot Direction



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Set Design



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