Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Their role included overall show branding including creative direction of live-action, logo design, design and animation of motion graphics/effects, and design consultation on the set design. Since Colin’s change in networks was, in itself, a bold and fearless statement, the graphic theme encompasses his total immersion through combing the Los Angeles cityscape, from Venice to downtown to the studio lot, with language of

“The Herd” taking over the Westside landscape. The words & phrases seen in the street art, poster art, and environmental typography are drawn from Colin’s unique & most characteristic phrases. The immersion of these elements serves as a direct metaphor for Colin’s re-inventing himself “LA Style.” Gary Hartley, Executive Vice President/Creative Director FOX Sports Media Group commented on the creative by stating “The show addresses the tone and intention of the brief in a “FOX” way. Totally on brand.”