MSG On Air Rebrand


|drive| teamed up with TROIKA once again – this time designing a system that focused on immersing MSG viewers with their home teams. Within the on-air identity system, we implemented a “Fan First” philosophy with a high contrast/team color editorial style that personified MSG’s “United We Watch” mantra. Amplified color, image, & typography connect the viewer to their team’s tribal spirit. In addition, distinct team logo forms become the “Source Signature” that intrinsically bonds the fans to their team.


Concept Sketches



“Source Signature” Logo Concept



Final Package Elements