|drive| was asked to update elements of Big Ten Network’s in-game package. To keep the feel of BTN’s current package but bring the overall look up to date was a challenge |drive| was prepared for and tackled head-on. The concepts below illustrate some of our process and the final result was built to ripple through all the BTN teams, sports, and colors.

CONCEPT SKETCHES

TITLING SYSTEM

FINAL PACKAGE