|drive| studio set forth in 2022 to re-invent Fox Sports’ NASCAR insert system. The main objective was to create a system with a distinct character that united with the sport’s passion, energy & color. In addition, we designed the look of the system to complement our “Graphic Novel” inspired on-air rebrand which aimed to emote the individual character of the NASCAR drivers.
|drive| studio’s presentation of the NHL on Bally Sports features a conceptual platform that is based on LIVE kinetic energy & hockey’s hard hitting impact with a thread of style that reflects the gaming heritage of Ballys. This environment serves as a metaphor for home team activation and the grassroots coverage that focusses on a team forward POV with the Bally brand calling out and illuminating its powerhouse lineup of NHL action.
|drive| studio re-branded America’s #1 Racing Sport with the launch of NASCAR on Fox Sports. Our team broke out from the ordinary, devising a conceptual platform that brought NASCAR’s race culture to the forefront with a graphic novel approach . The boldness of this style, reminiscent of 70s Speed Racer episodes, aligns with the ambitious & illustrative driver treatment that Fox Sports previously introduced as part of their on-air graphic system.