|drive| studio worked together with Amazon to design a set that would accompany their rigorous multi city schedule. With the goal of creating a distinctly Amazon structure that utilizes their echo and colors, we brought forth an innovative structure that invites fans into the TNF broadcast being streamed to viewers everywhere.
|drive| studio teamed up with the world’s biggest commerce company, Amazon, to present the inaugural season of Thursday Night Football on Amazon Prime Video. Looking to plant a flag and present the NFL in a whole new way, our team expanded notable forms of the TNF Shield and the Amazon Arrow and combined them with iconic, clean branded elements to create a confident, cutting-edge approach for broadcasting America’s #1 sport.
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|drive| studio took on the challenge of revamping Formula One’s iconic insert system in 2022. Our goal was to deliver a fan-centric experience that elevated the F1 brand to the forefront. The “Pulse” system ultimately creates a more compelling, driver-focused narrative that keeps the F1 fan totally immersed on race day.
|drive| studio set forth in 2022 to re-invent Fox Sports’ NASCAR insert system. The main objective was to create a system with a distinct character that united with the sport’s passion, energy & color. In addition, we designed the look of the system to complement our “Graphic Novel” inspired on-air rebrand which aimed to emote the individual character of the NASCAR drivers.
|drive| studio’s presentation of the NHL on Bally Sports features a conceptual platform that is based on LIVE kinetic energy & hockey’s hard hitting impact with a thread of style that reflects the gaming heritage of Ballys. This environment serves as a metaphor for home team activation and the grassroots coverage that focusses on a team forward POV with the Bally brand calling out and illuminating its powerhouse lineup of NHL action.
|drive| studio re-branded America’s #1 Racing Sport with the launch of NASCAR on Fox Sports. Our team broke out from the ordinary, devising a conceptual platform that brought NASCAR’s race culture to the forefront with a graphic novel approach . The boldness of this style, reminiscent of 70s Speed Racer episodes, aligns with the ambitious & illustrative driver treatment that Fox Sports previously introduced as part of their on-air graphic system.