UFC Freedom 250

As the country celebrates the 250th anniversary, we’re proud to share our recent work for UFC. For UFC Freedom 250, |drive| studio designed the event logo and on-air identity, connecting the White House, “The Claw” venue, and Washington, D.C. with the scale of a premium UFC broadcast. The logo became a central part of the event brand, appearing across merchandise, venue graphics, and broadcast applications before & during the event.

UPtv Logo

https://drivestudio.com/wp-content/uploads/2022/05/UPTV_Logo_Animation_MG_v03.mp4

Hilly Brand Identity

When |drive| was contacted in 2015 by David Hill, the former FOX executive, to help him brand his new production company, Hilly, Inc., we were honored to get the nod. |drive| developed a comprehensive identity system including, stationery, environmental/office graphics, and an animated logo signature. One of the unique aspects to the Hilly logo is […]

FOX Sports Road to Russia Logo Design

|drive| designed the Road to Russia logo and broadcast package for FOX’s lead-up to the 2018 World Cup in Russia. [cs_space size=”35px”] SELECT SKETCHES FINAL LOGO SYSTEM ROAD TO RUSSIA PACKAGE

FOX Sports Live Logo Design

FOX Sports Live commissioned |drive| to develop a comprehensive logo and bug system. The design goal was to establish an identity system that was able to reflect the regional character of each channel and also to find a way to reinforce the local professional product. The challenge was meeting this parameters and establishing a system […]