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This campaign features a progressive approach that captures a new attitude for one of the world’s most iconic sports franchises while organically bringing the YES BRAND front and center. Our strategy creates a cohesive visual platform with strong typographic character, a “new blue” accent, organic architecture, & progressive editorial components.
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With FIFA’s epic expansion to 32 teams in the 2023 Women’s World Cup, |drive| set out to embrace and reflect the international scope & scale of the largest stage for Women’s Soccer. Our concept pays tribute to a mix of the host countries’ rich environment, history, & culture. This is all achieved, of course, with special attention to capturing the big and bold attitude of Fox Sports and the sense of pride the network brings to their LIVE events.
|drive| studio designed & directed an open concept that spotlights the individual personality of F1’s colorful array of drivers. The bold, graphic, color-bursting, & team specific driver scenes are intercut with a series of technical views portraying details of the sport and the F1 set environment
The single biggest tournament for the single biggest sport on the planet gave |drive| the platform to design & direct the on-air brand for the 2022 World Cup on Fox Sports. This total & unified brand presentation was derived from the opulent & visually distinct visual character of the Qatari culture. It all began with the design of the broadcast center. This unparalleled approach framed up the iconic vista of the Doha skyline, immersed the crowds at the Corniche, & featured the field/demo space called the “PentaCenter”. Complementing & completing the on-air system was the design of a culturally immersive logo system, a typography system, the insert system, AR & VR design, promo graphics, & the on-air motion graphic system.
|drive| studio teamed up with the world’s biggest commerce company, Amazon, to present the inaugural season of Thursday Night Football on Amazon Prime Video. Looking to plant a flag and present the NFL in a whole new way, our team expanded notable forms of the TNF Shield and the Amazon Arrow and combined them with iconic, clean branded elements to create a confident, cutting-edge approach for broadcasting America’s #1 sport.
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|drive| studio took on the challenge of revamping Formula One’s iconic insert system in 2022. Our goal was to deliver a fan-centric experience that elevated the F1 brand to the forefront. The “Pulse” system ultimately creates a more compelling, driver-focused narrative that keeps the F1 fan totally immersed on race day.