Amazon Prime TNF 2022 (Package & AR)

|drive| studio teamed up with the world’s biggest commerce company, Amazon, to present the inaugural season of Thursday Night Football on Amazon Prime Video. Looking to plant a flag and present the NFL in a whole new way, our team expanded notable forms of the TNF Shield and the Amazon Arrow and combined them with iconic, clean branded elements to create a confident, cutting-edge approach for broadcasting America’s #1 sport.

F1 2022 Open

https://drivestudio.com/wp-content/uploads/2022/03/2022_F1_Open_Edit_14b_FOR_AIR_A.mp4 https://drivestudio.com/wp-content/uploads/2022/03/2022_F1_Open_Edit_14b_FOR_AIR.mp4 https://drivestudio.com/wp-content/uploads/2022/03/2022_F1_Open_Edit_14b_FOR_AIR_1.mp4 https://drivestudio.com/wp-content/uploads/2022/03/2022_F1_Open_Edit_14b_FOR_AIR_B.mp4 https://drivestudio.com/wp-content/uploads/2022/03/2022_F1_Replay_Wipe_01_PRORES.mp4https://drivestudio.com/wp-content/uploads/2022/03/F1_Text_Wipe.mp4 https://drivestudio.com/wp-content/uploads/2022/03/F1_PREVIZ_04a_2.mp4

Bally Sports: MLB 2022

https://vimeo.com/742061374/8b6bd96a57https://drivestudio.com/wp-content/uploads/2022/04/MLB21-7_rejn_game_TB.mp4?loop=0 https://drivestudio.com/wp-content/uploads/2022/04/MLB21-17_opn_game_TB.mp4 https://drivestudio.com/wp-content/uploads/2022/04/MLB21-17_opn_game_ARI.mp4 https://drivestudio.com/wp-content/uploads/2022/04/MLB21-5_int_player_TROUT.mp4 https://drivestudio.com/wp-content/uploads/2022/04/MLB21-6_opn_show_MIA.mp4 https://drivestudio.com/wp-content/uploads/2022/04/MLB21-3_bmp_CLE.mp4

Formula One Insert System 2022

|drive| studio took on the challenge of revamping Formula One’s iconic insert system in 2022. Our goal was to deliver a fan-centric experience that elevated the F1 brand to the forefront. The “Pulse” system ultimately creates a more compelling, driver-focused narrative that keeps the F1 fan totally immersed on race day.

Bally Sports: NHL 2021

|drive| studio’s presentation of the NHL on Bally Sports features a conceptual platform that is based on LIVE kinetic energy & hockey’s hard hitting impact with a thread of style that reflects the gaming heritage of Ballys. This environment serves as a metaphor for home team activation and the grassroots coverage that focusses on a team forward POV with the Bally brand calling out and illuminating its powerhouse lineup of NHL action.

NASCAR 2022

|drive| studio re-branded America’s #1 Racing Sport with the launch of NASCAR on Fox Sports. Our team broke out from the ordinary, devising a conceptual platform that brought NASCAR’s race culture to the forefront with a graphic novel approach . The boldness of this style, reminiscent of 70s Speed Racer episodes, aligns with the ambitious & illustrative driver treatment that Fox Sports previously introduced as part of their on-air graphic system.