B1G Ten Network
With FIFA’s epic expansion to 32 teams in the 2023 Women’s World Cup, |drive| set out to embrace and reflect the international scope & scale of the largest stage for Women’s Soccer. Our concept pays tribute to a mix of the host countries’ rich environment, history, & culture. This is all achieved, of course, with special attention to capturing the big and bold attitude of Fox Sports and the sense of pride the network brings to their LIVE events.
ION NWSL Package 2024
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UEFA EUROs & COPA America 2024 on FOX Sports
With FIFA’s epic expansion to 32 teams in the 2023 Women’s World Cup, |drive| set out to embrace and reflect the international scope & scale of the largest stage for Women’s Soccer. Our concept pays tribute to a mix of the host countries’ rich environment, history, & culture. This is all achieved, of course, with special attention to capturing the big and bold attitude of Fox Sports and the sense of pride the network brings to their LIVE events.
YES Network Brooklyn Nets 2023
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FOX NFL Kickoff 2023
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YES Network New York Yankees 2023
This campaign features a progressive approach that captures a new attitude for one of the world’s most iconic sports franchises while organically bringing the YES BRAND front and center. Our strategy creates a cohesive visual platform with strong typographic character, a “new blue” accent, organic architecture, & progressive editorial components.
FOX NFL 2023
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FIFA Women’s World Cup 2023 on FOX Sports
With FIFA’s epic expansion to 32 teams in the 2023 Women’s World Cup, |drive| set out to embrace and reflect the international scope & scale of the largest stage for Women’s Soccer. Our concept pays tribute to a mix of the host countries’ rich environment, history, & culture. This is all achieved, of course, with special attention to capturing the big and bold attitude of Fox Sports and the sense of pride the network brings to their LIVE events.
F1 2023 Open
|drive| studio designed & directed an open concept that spotlights the individual personality of F1’s colorful array of drivers. The bold, graphic, color-bursting, & team specific driver scenes are intercut with a series of technical views portraying details of the sport and the F1 set environment
FIFA World Cup 2022 on FOX Sports On-Air Package
The single biggest tournament for the single biggest sport on the planet gave |drive| the platform to design & direct the on-air brand for the 2022 World Cup on Fox Sports. This total & unified brand presentation was derived from the opulent & visually distinct visual character of the Qatari culture. It all began with the design of the broadcast center. This unparalleled approach framed up the iconic vista of the Doha skyline, immersed the crowds at the Corniche, & featured the field/demo space called the “PentaCenter”. Complementing & completing the on-air system was the design of a culturally immersive logo system, a typography system, the insert system, AR & VR design, promo graphics, & the on-air motion graphic system.