[/vc_column_text][cs_space size=”5px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Their role included overall show branding including creative direction of live-action, logo design, design and animation of motion graphics/effects, and design consultation on the set design. Since Colin’s change in networks was, in itself, a bold and fearless statement, the graphic theme encompasses his total immersion through combing the Los Angeles cityscape, from Venice to downtown to the studio lot, with language of

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

“The Herd” taking over the Westside landscape. The words & phrases seen in the street art, poster art, and environmental typography are drawn from Colin’s unique & most characteristic phrases. The immersion of these elements serves as a direct metaphor for Colin’s re-inventing himself “LA Style.” Gary Hartley, Executive Vice President/Creative Director FOX Sports Media Group commented on the creative by stating “The show addresses the tone and intention of the brief in a “FOX” way. Totally on brand.”