MSG On Air Rebrand (Article Link)
Concept Sketches “Source Signature” Logo Concept Final Package Elements
CNN Election Graphics Package (Article Link)
System Overview
FOX SPORTS World Cup Production Design Concept
The USA 360 Shoot for the 2015 Women’s World Cup won an Emmy in 2016 for OUTSTANDING PRODUCTION DESIGN/ART DIRECTION. We are honored to have inspired the design of the centerpiece set: The America Room. [cs_space size=”35px”] USA 360 Concept Origin [cs_space size=”35px”] Concept Sketches [cs_space size=”35px”] The America Room Environment Photo shoot by FOX […]
World Class Recognition: FOX Sports FIFA Women’s World Cup 2015
All of us at |drive| were thrilled to be an integral part of the 2015 Women’s World Cup team at FOX Sports that was awarded 37th Annual Sports Emmy® Awards for OUTSTANDING PRODUCTION DESIGN/ART DIRECTION & OUTSTANDING TECHNICAL TEAM STUDIO. What is most thrilling for us is that this project was much more than your […]
THE HERD with Colin Cowherd Show Package
[cs_space size=”10px”] Colin Cowherd’s much anticipated radio simulcast show “The Herd” launched with a complete set of identity graphics designed & directed by the creative team at |drive|. Our role included overall show branding, logo design, live-action direction, design & animation of motion graphics/effects and set design consultation. Inspired by Colin’s bold decision to change […]
Big Ten Network 2015 (Article Link)
|drive| was asked to update elements of Big Ten Network’s in-game package. To keep the feel of BTN’s current package but bring the overall look up to date was a challenge |drive| was prepared for and tackled head-on. The concepts below illustrate some of our process and the final result was built to ripple through all the BTN […]
UFC Tonight Studio Package (Article Link)
For the re-direct of their UFC programming presentation, FOX SPORTS comissioned |drive| to deliver a hard hitting studio package injected with a color, energy, and style that avoids the clichéd octagon & red solutions. The design represents a more youthful approach with branded street art against heavy “concrete canvas”.
Sportsnet LA Dodgers Game Package (Article Link)
Our friends at Troika commissioned our help in shaping the LA Dodgers broadcast on Time Warner Cable. A classic modern play on the shapes of one our country’s most iconic stadiums.
Time Warner Cable News News Identity Package (Article Link)
Troika approached |drive| to design an innovative solution for all seven TWC News’ outlets nationwide. From logo design, a news insert system, and identity graphics; |drive| engineered a comprehensive identity system that remains effective over several regional platforms.
FOX Sports Live News System Launch
In August of 2013 FOX SPORTS launched it’s new 24 hour network, FOX SPORTS 1 with it’s flagship show FS LIVE. We helped define the new network with a bright & bold approach that separated FOX SPORTS from the competition. Not only did we design & animate the show graphics, but we also directed the design […]